In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
Values-based marketing: a 2017 trend to watch
So much of what is going on politically in the US and beyond is at its core, based on values. On one side are values wishing to restore prosperity through nationalism and "America first" attitudes which have come with a dearth of clarity on measures and actions on how people will be treated to execute that plan. On the other side are values of compassion, diversity and … [Read more...]
Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
Visuals are the New Headline
Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people. Images draw you in. Perhaps Andy Warhol summed it up best with the above quote. To a certain extent we've become more conditioned to "read through pictures" as we scan information, and … [Read more...]
5 Reasons why brands GET DUMPED online
A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
