Content marketing is when you produce content (articles, images, videos, podcasts, white papers, info graphics, blog posts, books etc) or earn coverage that is tied to your brand, and distributed in such a way that it positions you well in the mind of your target consumer, and over time it causes them to do business with you. Think of it as a slow boil. Here are 5 … [Read more...]
3 ways to leverage your content
Most folks understand that having fresh content for their website, blog, newsletter or podcast is important. They know they need something to engage customers with on social media, to feed SEO or to attract the interest of earned media. But the stumbling block is often actually producing that new content. While fresh is great, recycling, leveraging and reusing content … [Read more...]
Trust and targeting: Two reasons to love word of mouth
We all know that word of mouth works. It's one of THE most effective forms of marketing, and it doesn't cost a cent. But have you stopped to consider WHY word of mouth is so golden? It's about trust. And it's about targeting. Quite simply we trust what our friends tell us. Generally they have our best interest in mind. Helping you reflects positively on them, and in the end, … [Read more...]
Top 10 online marketing trends for 2015
1. Content will continue to be king This trend will continue, simply because social media and mobile devices have provoked and enabled the growth in content available for consumption. Content can position a company or brand like nothing else, and it can drive prospects to points in the pipeline closer to becoming … [Read more...]
From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the WKRP in Cincinnati Turkey Drop episode look like in the age of social media?” While I have blog readers from all over the globe, and 20% are Canadian, the largest group is from the … [Read more...]
