A CBC news posting about Air Canada's plans to police more stringently carry on bag sizes over the coming busy summer air travel months caught my eye this week. Anyone who travels regularly will relay increased frustration with the time delays and sometimes comical attempts to stuff big bags into the overhead carry on space in an attempt to avoid the fee airlines now charge for … [Read more...]
2014 Top 10 Marketing Wall of Fame & Wall of Shame
I was inspired to pull some thoughts together on this when I was approached by a producer at CBC TV to add a Vancouver spin to a national "Marketing Fails 2014" piece they were airing by Dianne Buckner. If you'd like to view that segment, which aired Dec 29, 2014 you can link to it here. CBC Vancouver Marketing Fails 2014: Rene Filiponne interviews marketing strategist, … [Read more...]
Getting Rouged
Whenever the marketplace coins a term for a negative experience that is your brand name, you have a big marketing problem. And that's exactly what Air Canada experienced when their discount brand Rouge flights began service out of Vancouver last week. Launched with great fanfare and expectations of success last July 2013, Rouge, a discount brand within the Air Canada … [Read more...]
Loyalty = Being made to feel special
Valentines Day having just passed, I can’t help but draw parallels between personal relationships and customer relationships, and the reasons we remain loyal. In it’s simplest form, we are loyal to those we trust and who make us feel special. It’s not about loyalty cards and points, or in the case of personal relationships, gifts unto their own. It’s about the feeling that is … [Read more...]
Westjet Marketing Magic
By now many of you have likely viewed the “Westjet Christmas Miracle” video that has gone viral since being posted last Sunday evening. It paints a charming tale of how the airline cleverly created Christmas magic by greeting customers at the Calgary luggage carousel with individually wrapped gifts matching their Christmas wish expressed only hours before in the Toronto … [Read more...]
