Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that I’ve been trying to figure out the “why” behind the global growth in this area. The trend towards it happening is undeniable. For a really great summary of global trends in this area, THIS ARTICLE offers a lot of insights. Although … [Read more...]
The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US who sponsor his competitive international travel. Specifically, I was questioning why he was not uploading a particular clip to Youtube, rather choosing to host it on the companies … [Read more...]
Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different then the traditional role of journalism as editorial, at arms length … [Read more...]
10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those thoughts for you this week. Influencers can range from celebrity status with huge broadcast reach of millions, to micro influencers, those with 20,000 – 100,000 followers on … [Read more...]
Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official industry launch of my new travel blog, www.CarryOnQueen.com. TBEX (North America’s Travel Blogger Expo) in Finger Lakes, NY was my first full on emersion into the world of … [Read more...]
