I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a friend @theBoomerVine tweeted to me about a progressive use of a chat bot named Rose being used by the Cosmopolitan Hotel in Las Vegas, I knew I had to share insights around it with you here. I wrote about chat bots in THIS POST earlier … [Read more...]
Influencers versus thought leaders
There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog, CarryOnQueen.com. I registered the names back in March, and had the basic visual identity created in June, but I’m still very much flushing out content and gaining a following on … [Read more...]
Disruptive creative from the Czech Republic: Vodofone sells cell phones to seniors
I'm continuing the disruptive creative theme this week with an entry from the Czech Republic. Having recently returned from travelling there, and having used the services of Vodofone and an European SIM card purchased from them to keep the price of overseas data use reasonable, I have to say I not only love their approach to advertising, but what a deal compared to my Canadian … [Read more...]
When mavericks and misfits make millions
I’ve always had an affinity for rule breakers. Call them mavericks or misfits, people who obey the rules selectively, push boundaries where they can get away with it, and have the self confidence to chart their own course, deserve credit for oftentimes shaking up an industry for the better. Among others playing it safe, they’re the disruptors. Regular readers will know I … [Read more...]
Disruptive creativity: tourism campaigns with emotional vision
When I was in my final year of high school, I was hospitalized for a week with the sight in one eye threatened after an exercise band broke and impacted my eye, causing an internal bleed. I spent the entire time immobilized in bed with both eyes covered to limit movement while the doctors hoped the bleed would drain on its own and my sight would return. Fortunately it did, but … [Read more...]
