What city should you really live in? What career should you actually have? What is your colour? What actor would play you in the movie version of your life? We’ve likely all seen similar questions poke up in our Facebook feeds recently. The unstoppable rise of the online quiz is an interesting cultural phenomenon, but it also has a potentially dark side from marketing a … [Read more...]
Loyalty = Being made to feel special
Valentines Day having just passed, I can’t help but draw parallels between personal relationships and customer relationships, and the reasons we remain loyal. In it’s simplest form, we are loyal to those we trust and who make us feel special. It’s not about loyalty cards and points, or in the case of personal relationships, gifts unto their own. It’s about the feeling that is … [Read more...]
Dollar Shave Club’s Irreverent F***ING Great ad
It’s officially “Movember” and the start of that month when strange outcroppings pop up on the upper lip of males, all for a good cause – raising awareness for cancer research. It can be a tough road for some follicle challenged guys, and even tougher for the partners of those blessed with abundant facial growth abilities. The only thing for certain is the likelihood … [Read more...]
Word of mouth and the top 3 reasons why we share
Last week I wrote about the fact that only 7% of word of mouth happens online. The rest actually takes place offline in actual person-to-person conversations. It was a pretty remarkable statistic, but one worth keeping in focus as we continue to focus so much effort on social media. We do however need to recognize that both online and traditional media are often the vehicles … [Read more...]
Lays “Do Us a Flavour ” insiders story + how CapU students hijacked Green Men publicity
I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
