Getting ink and getting air is the ultimate goal in the "earned media" game of public relations and publicity. Whether it be print media such as newspapers and magazines, or broadcast media such as radio or TV, getting noticed, talked or written about in traditional media can go a long way in forging greater awareness of your business, brand or ideas. In an era where it … [Read more...]
What’s your purpose? Your flag?
Five years ago February 28, 2010 my hometown Vancouver wrapped up hosting the 2010 Winter Olympics with an epic men's gold metal hockey game. Downtown became one massive street party in a sea of red and white, with people hoisting the Canadian flag proudly. Canadians, we get a little excited about our hockey, eh? This 5-year anniversary of all that crazy flag waving … [Read more...]
From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the WKRP in Cincinnati Turkey Drop episode look like in the age of social media?” While I have blog readers from all over the globe, and 20% are Canadian, the largest group is from the … [Read more...]
A campaign to make the fur fly
I remember well a day back in 1988 when the advertising sales department at the Georgia Straight, Vancouver’s urban weekly where I was working at the time, fell in the cross hairs of activists on behalf of the inhumane treatment of animals in the commercial fur trade. You see, long before desktop publishing, newspapers were constructed like puzzle pieces – ads created and then … [Read more...]
Re-imagine with abandon. Learn to love disruption.
It would seem that summer has officially kicked into gear. Holidays can be a great time to recharge for many and re-imagine for some. In my experience entrepreneurs by nature are often doing the latter. We're always thinking of new and exciting ideas, and it's frequently when we step away from the busyness of life, that the best thoughts come forth. For those of you who have … [Read more...]
