I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal feeds, through promotions that interrupt has become so common, that I fear it is now normalized. It shouldn't be. Let's not normalize intrusive marketing Tell me I’m not the … [Read more...]
How to grow website audience through social media
I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing adventure travel with friends, family, a partner or solo. It’s a passion … [Read more...]
Fans, followers & true friends
Mark Shaefer, the author of Marketing Rebellion, sent an email to me about “losing a friend to cancer” recently. I haven’t been able to shake it all day. Of course losing someone to cancer is tragic, but it was his observation about the fact that she died essentially alone, with only a volunteer from “No One Dies Alone” at her side, absent of family and friends, despite being … [Read more...]
The power of marketing AFTER the sale
When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping spread the word on what they offer, why they are different and ultimately how to best drive sales. So when I ask about what they currently do to market to their existing customers, I’m often met with a blank stare – which if articulated … [Read more...]
When you belong, the community does your marketing for you
When you belong, the community does your marketing for you. That’s the insight I want to consider in this post, and address the parallels to small town values, when applied to marketing. I grew up in a little town in Ontario called Sutton. It was the kind of place where everyone knows everyone else by name, there’s a lot of shared history, local pride, shared values, bonds … [Read more...]
