In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer interaction and the opportunity to delight as a major part of marketing. This week I took a deep dive into this concept with JD - the guy who puts a smile on everyone's face each morning … [Read more...]
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T want to do. I’ve compiled this list based on input I’ve canvased from … [Read more...]
80% of content consumed online will be video by 2020 – are you ready for it?
I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since 2008 and through my Sunday morning Five-Minute Marketing Tips e-newsletter. I also love to speak, so you would think that video would be natural. But I'll admit to being plagued by challenges that likely sound familiar to you … [Read more...]
How to generate content ideas quickly
This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix" to help you make the most of your stories and insights to share. The … [Read more...]
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a mix of business and pleasure, that has enabled me to meet up with clients in both Sydney and Melbourne, as well as some business contacts along the way in Queensland and NSW. … [Read more...]
