We likely all remember this classic scene from Lady and the Tramp. It's an iconic image of love and sharing. Wouldn't it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your stuff. Here's a big hint: It's not about you, it's about THEM! In my … [Read more...]
Biggest social media disasters of 2012
Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year's biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter to shop or take advantage of special … [Read more...]
Sam Sung a specialist for Apple?
Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it. And for good reason. Could there be anything more entertaining than imagining that Sam Sung "Samsung" is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a specialist for their products. When I first saw … [Read more...]
Defining your niche, knowing your target market, having competitive advantage
This is a little shameless self promotion for some marketing seminars I do for Small Business BC. Interviewed here on TV for BCIT Magazine, I discuss a few top of mind pointers for entrepreneurs just starting out. Link to interview here - http://www.youtube.com/watch?v=-S2-slp9Ctg These seminars are held roughly once every 1-2 months. The next Small Business BC … [Read more...]
Look out Google – here comes Apple! Again.
There has been a lot of excitement over the iPhone 5 recently. Frankly, the dark horse story is not the phone, but a feature that has been built in that replaces Google Maps. What Apple has done in launching Apple Maps with the latest iOS6 running on the iPhone 5 is an astute, intelligent and pre-emptive move. Not withstanding the fact that Apple Maps have had some wrinkles … [Read more...]
