Defining your niche, knowing your target market, having competitive advantage

This is a little shameless self promotion for some marketing seminars I do for Small Business BC. Interviewed here on TV for BCIT Magazine, I discuss a few top of mind pointers for entrepreneurs just starting out.

Link to interview here –

These seminars are held roughly once every 1-2 months. The next Small Business BC Seminar will be held: Thursday, November 8, 1-4pm. Info:

To learn more about engaging me as a speaker or workshop leader, link to my website: or my profile with CAPS (Canadian Association of Professional Speakers):

Mary Charleson

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