That's the message many companies have received after mismanaged communication with young Mom's online. We know women buy or influence over 80% of all purchases. We also know that women under 40 are one of the largest populations online. And we know that women use the internet heavily to research and share information with their piers. Their powerful word of mouth and word of … [Read more...]
The future of advertising?
The last 50 years has been about mass marketing. But consumers have changed. Many don't trust advertising anymore. They've been lied to and faked out. Many ads have become wallpaper - seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the ultimate mass marketing and individual … [Read more...]
Nintendo Wii Fit targets the CHO
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and the recent May 21 launch of Wii … [Read more...]
