I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images created side be side, and asked to … [Read more...]
Random consumer encounters – and some marketing lessons from the gals
Like many lower mainlanders, I found myself recently in a panic to buy snow tires. I’ve known for close to a year that I needed to buy a new set, but there’s nothing like a few flakes falling from the sky to turn casual interest into buying mode. I had done my research online, consulted my panel of experts, phoned around for scheduling availability and remarkably had ended up … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
Another April fools for Lululemon?
Do you remember the April 1, 2008 Lululemon joke ad for the mansy? (a high cut mens yoga one piece of dubious design origin). Will Lululemon be up to their antics again this year? Listen to a 5 minute Marketing podcast commentary on last years ad below and tell us what you think. lululemon Here's a little visual review to put it in context: … [Read more...]
New branded video search links integrate digital and traditional media
Brands and agencies including Pepsi, Home Depot, Victoria's Secret and Pedigree have tested new rich media search ads on Yahoo in the US; a UK roll-out is now in the works. No word on Canada, but definitely an approach to watch. Yahoo has added images and videos to search results advertising with its 'Rich Ads in Search' offering. Along with sponsored results, … [Read more...]
