This post also appeared Nov 19, 2015 in the Huffington Post Canada (Business section) as a shorter edited version. Click here to view that article. ************************************************************************************************************* Like opening the window and getting a breath of fresh air, the Liberal party swept to power in Canada recently with … [Read more...]
Dove patches: from tricks to truth & remaining true to their positioning
I'm a huge fan of Dove. I love the approach they have taken over the last 11 years with their "real beauty" campaign, advocating empowerment and beauty from within. I've commended them many times for remaining true to a big idea, as part of their brand values. That said, they've taken some heat with their latest campaign installment called Dove patches. It was launched … [Read more...]
Veet’s Don’t risk dudeness dud: lessons from a consumer backlash
I have to preface this weeks post with an admission that I've secretly feared Veet (previously called Neet) ever since I was 13. And it's not because of some misguided teen hair removal exercise. One of my friends had Neet put in her hair during a high school initiation day, and clumps of it fell out in her hands. This image, as an insecure adolescent, is still vivid in my … [Read more...]
Duct Tape Surfing: Authentic storytelling that begs to be shared
A friend from Australia posted a video link to my Facebook page recently entitled “Duct Tape surfing.” The sheer title begged it to be viewed and shared. But add in the fact that it featured a 50 year old paraplegic women who learns to surf attached to back of a thrill seeking 20-something young man and the interest level ratcheted up even more. Quite simply it is an … [Read more...]
Who tips better – men or women?
I conducted an interesting experiment on my Facebook page recently. While at a great little coffee shop in West Vancouver called Bean Around the World, I noticed a very clever initiative by staff to get tips. Here's the image: I posted this photo to Facebook and took a VERY unofficial pole of my friends there to see who they thought tips the most. I promised to post a … [Read more...]