On July 23, 2013 Kate, the Duchess of Cambridge, gave birth to the 3rd heir in line to the British throne. On July 25, they named him Prince George. And that’s the day the single best marketing opportunity in some time made itself available to businesses in Prince George BC. Hopefully someone there is quick enough to act upon it to generate some press and publicity for their … [Read more...]
A java jolt of creativity?
Vancouver, where I live, is undeniably the java capital of Canada, a Starbucks sister city to Seattle, likely America’s top consumer of the steaming brew. With Tim Horton’s successfully aligning their cup of Joe with Canadian patriotism in a bid to win the tightly fought coffee supremacy awards, it’s easy to see how in a period of less than 10 years we have become so … [Read more...]
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). In an effort to provide abused children a safe way to reach out for … [Read more...]
Dove Real Beauty Sketches: a campaign or a movement?
I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images created side be side, and asked to … [Read more...]
Creativity on the street: get noticed & get business!
Turning everyday street objects into ads can be a clever vehicle to leverage a campaign. As we all know, the coffee wars between McDonalds, Tim Hortons and Starbucks have heated up significantly. It’s no accident that McDonalds executes a major push, with a weeklong free coffee giveaway, during Tim Horton’s Roll up the Rim to win campaign. Here a cheeky street ad they did … [Read more...]
