As many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had an interesting question raised at a recent presentation about creating content for the masses and content for your tribe, and specifically what to use for each audience, and what to keep free … [Read more...]
Facebook algorithm changes: 10 things you need to know in response
You’ve have no doubt heard something of the latest Facebook announcement that will significantly change the algorithms in how content is delivered to your feed. The changes are being made in the face of two threats to their business model. They need to respond to fake news being spread on their platform with the use of highly sophisticated bots, in addition to just plain … [Read more...]
Media loves media
It’s been said, “media loves media”. By that I mean that often once you have received coverage in one media vehicle, you will often be called by another for a follow up story or slightly different take on a news angle. The reason behind this is simple: Reporters read and listen to each others stuff, and with increasingly squeezed editorial budgets, the repurposing of material … [Read more...]
5 Steps to gaining authority through embedded media
Embedded media is where you publish or broadcast as an author using the reach of an established platform. To the reader, you appear to be contracted by the organization to provide content either regularly as a columnist, or on occasion as a contributor. You could also be a regular commentator on a radio or TV broadcast, or you might be contacted on occasion to comment as an … [Read more...]
Consistently Awesome Content Marketing: Three questions to ask before you post
Do you sometimes reach the end of the day, frazzled at all the bits of information and content you’ve been consuming? From laughing at a hapless skier take daily crashes full send on Jerry of the Day to The Daily SKIMM for an entertaining update of quick read headlines and news, to industry newsletters, and shared content from select leaders I follow, it can be hard to keep … [Read more...]
