First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and then articulated an opinion in order to respond to the reporter’s questions. They were writing an article on celebrity endorsements, particularly featuring men, in the age of the … [Read more...]
Being human at scale: marketing that connects in an age of automation
Michael Stelzner, Founder & CEO, Social Media Examiner, said something at Social Media Marketing World that really resonated with me, "We need to be more human at scale." I've been thinking a lot about what that really means in practice for both individuals and brands. It comes down to marketing that connects in an age of automation. There are days when technology, social … [Read more...]
Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting to want to just stuff the Jeannie back in the bottle and revert to a simpler time. The 19:30 ratio According to the US Department of Labor, on average we spend 19 minutes per … [Read more...]
How to generate 25 content marketing ideas FAST!
I’m a big advocate of content marketing to fuel SEO and build an audience around your brand. But I am often asked, “How do you come up with ideas for each week?” and “Where do you find the time to produce the content?” The answer to the second question is easy, but takes dedication. I schedule it. I try to reserve Friday morning for writing, and guard it in my schedule. … [Read more...]
How SWOOP disrupted the airline industry
On Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and Ontario between June 20 - Dec 15, 2018 with blackouts on long weekends. No misplaced decimal in that statement, yes a $7.50 fare, not $750. Naturally the news spread like wildfire. The catch … [Read more...]
