When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping spread the word on what they offer, why they are different and ultimately how to best drive sales. So when I ask about what they currently do to market to their existing customers, I’m often met with a blank stare – which if articulated … [Read more...]
When you belong, the community does your marketing for you
When you belong, the community does your marketing for you. That’s the insight I want to consider in this post, and address the parallels to small town values, when applied to marketing. I grew up in a little town in Ontario called Sutton. It was the kind of place where everyone knows everyone else by name, there’s a lot of shared history, local pride, shared values, bonds … [Read more...]
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T want to do. I’ve compiled this list based on input I’ve canvased from … [Read more...]
How to generate content ideas quickly
This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix" to help you make the most of your stories and insights to share. The … [Read more...]
6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well. But publishing articles as native content directly on platform can take it up a … [Read more...]
