Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can walkie-talkie, or tin can telephone as some people may remember it, is pretty LOW-TECH compared to the cell phones we have these days. But it tapped the attraction of a fundamental human … [Read more...]
Escaping the sales funnel
It's time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which is how momentum builds when you are mining the support of trusted peers. If you’ve done your marketing right until this point, you have company assets: evergreen content and … [Read more...]
Amplifying your message: the power of backlinks
As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies. Relying on social media only for sharing turns it into a numbers game. A lot of people have to be exposed to the content initially, which is harder to get without paying to show up. … [Read more...]
Thinking beyond social media
This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think it’s safe to say that Mark Zuckerberg would have been happy if the worst thing he had done was an accidental phone call to Australia. A damaging New York Times investigative piece … [Read more...]
Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed “publish” that day, that it would lead to 10 years of mostly weekly contributions as a thought leader, which has also led to publishing two books and far too many client projects to … [Read more...]
