I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you clothes at the destination, eliminating the need to pack a bag altogether. Prices range $28-48 to rent a wardrobe for two weeks. You select clothes by gender, size, season - … [Read more...]
Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the information source will be one of the only barriers to help distinguish what is truthful content, and what is not. But beyond truth, it will also signal trust. In an era … [Read more...]
10 travel trends for 2024
This week’s content looks at the top 10 travel trends for 2024, and the marketing opportunities that they present. As a marketing strategist by trade, and a travel writer by passion, I've spent considerable time since 2019 at the intersection of these two interests. Sometimes as a speaker and consultant to the travel industry, and other times as a travel writer and content … [Read more...]
10 content marketing tips from the top 10% of bloggers
In a marketing world obsessed with new shiny objects (TikTok, AI tools, vertical video, stories, reels and YouTube shorts), it is easy to get caught running harder and faster in a quest to break the algorithm code of increased exposure. Chasing social media impressions and engagement certainly can work. And it’s absolutely worthy of your time to keep abreast of trends and … [Read more...]
Disruption
The marketing industry is experiencing really big changes right now – AI, LLMs like ChatGPT, the Twitter rebrand, new platforms like Threads, and the rising power of foreign controlled TikTok. I’m still having a hard time calling the little blue bird “X”. The whole “formerly known as” feels like I’m talking about Prince! Not only is the industry being disrupted, I've been … [Read more...]
