Digital transformation has been happening for some time, but it has been undeniably accelerated by Covid. Many businesses are worried because they’ve seen digital disruption before, and this latest disruption brought on by the pandemic, is arguably bigger than anything we’ve ever seen in our lifetime. In the earlier days, digital transformation disrupted music distribution … [Read more...]
Reevaluating the Customer Journey in 2021
The customer journey impacts virtually every angle of your business, and it’s been disrupted in a major way by the pandemic. What, where, when, how and why we buy were all challenged in 2020. E-Commerce, delivery services, omni channel, remote work, and do-it-yourself exploded. Curb-side pick-up became a thing, touchless payment became the norm, and if it could be digitized and … [Read more...]
10 Marketing Trends for 2021
As we all learned last year, predicting the future can be challenging, if not impossible. Every January I take a look at trends to be mindful of for the coming year. My five 2020 predictions were tracking well until March, and then the world tossed us a new playbook. Remarkably however, several of them actually held up quite well - including my wildcard suggestion to buy … [Read more...]
Risk Credits, Touch Economics & Craving Comfort: Three key behavior motivators
As we enter the tenth month since the pandemic began, it has become obvious that many consumer behaviours are becoming habits, and those habits at scale over time are becoming trends. I'm fascinated watching and studying all the shifts taking place right now, many of them well on their way to becoming permanent. One way to understand what is driving behaviour, is to look at … [Read more...]
New Behaviours Becoming Habits & Habits at Scale Becoming Trends
As we enter the eighth month since the pandemic began, it is becoming evident that many changed behaviours are becoming habits. While external forces such as lock downs, concern for safety, or just plain availability and changed distribution systems may have prompted the initial shift, along the way we've seen internal reasons emerge for staying with the new pattern - we found … [Read more...]
