On July 9 a raccoon died in Toronto. By July 10 it was national and international news, which begs the question - why? And more importantly, if you're in marketing - how? Although it's unlikely, for those that missed the story, a report of a dead raccoon was called into Toronto City Animal Services the morning of July 9th, and despite a timely initial response, … [Read more...]
Marketing tips for the time starved
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