Media for our marketing efforts really fall into 3 buckets. I call them your triple threat if you get the combo right. The 3 buckets are: earned, pushed and paid. Earned media: We don't pay for this media and we have little actual execution control over it, but we can certainly influence how it is attained. Earned media can come in the form of an article … [Read more...]
Marketing tips for the time starved
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