Think you’ve seen it all when it comes to clever delivery of advertising messages? Think again. Enter to latest human ad platform: backvertising. Take one very hairy man, carve out your message on his follicle-enhanced slate, and send him strolling down Kits Beach handing out Parissa Wax Strip samples on July 25. It was sure to be a head turner, and generate talk both on the … [Read more...]
Archives for 2009
It’s not easy being green – or is it?
Increasingly that statement is becoming harder to make. In fact, it's not only easier to be green these days, it's getting harder not to be. That can only be a good thing. The stage we are at now is being likened to Green 2.0 - where green 1.0 was all about reusable bags, low hanging fruit such as recycling, and a washing advertising in often shallow environmental promises. … [Read more...]
Slowing down to have a look
And now over to the live eye in the sky for a traffic report on consumer response to the recession: "South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to take some time. Up there in Canada, the traffic has slowed down to take a look, but it's … [Read more...]
Will it save or sink the brand?
Once the darling of the coffee snob world, Starbucks has taken afew hits of late. But will instant coffee save or sink the brand? I had the opportunity to try the new Starbucks instant coffee at a conference last week. Initially my early morning colleagues and I were a little confused at the apparent offering of 'hot water' at the coffee stand. Low light, a pre-coffee … [Read more...]
Will ‘sponsored conversations’ work in the blogosphere?
For anyone with a traditional editorial or media background the idea of accepting compensation to write about a company or product is a controversial area. And if the arrangement is not disclosed, it's down right dishonest. So why is the game now changing? Let's just say it's being modified. According the Forrester Research, 50% more people are reading blogs than they … [Read more...]