Aren't newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation tasks there, newsletters have made a resurgence as a communications medium. But I would also argue that there is
Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel feature article. It was there where we met Eckhard Zeidler, the proprietor at Cliff and Gorge Winery, master
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As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark
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From unsettled to connected: reflections on the Uprising, a retreat for marketing leaders 2024
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a
Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines
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