Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it. And for good reason. Could there be anything more entertaining than imagining that Sam Sung “Samsung” is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a specialist for their products.
When I first saw this card, it was framed as likely being a hoax, albeit a clever one to perhaps fuel an online viral marketing campaign.
But if you know anything about printing, you will understand that the reflection on the Apple logo, indicates a foil application – a rather expensive one off endeavor for someone to make this card up. That and the fact that, being from Vancouver and an Apple customer at this store, I knew the address, phone and website to be accurate.
I visited the Apple store this afternoon, and was able to verify that yes indeed, Sam Sung works there. In fact he has since 2010. Apple staff were however rather guarded around my inquiry, acknowledging that the card had gone viral very quickly. And it appears that a previous LinkedIn profile for Sam Sung in Vancouver has now been removed. Curious…
That fact that Sam Sung, as shown in his LinkedIn profile prior to its removal, is a Marketing graduate intrigues me.
Could this be the cleverest personal branding viral campaign ever? Might Sam Sung be able to leverage it for his own personal gain? You betcha!
What do you think?