Last week I shared some important update information about Facebook. In particular how it has recently gone from a platform of DISCOVERY (helping people find relevant content) to a platform of CONNECTION (facilitating meaningful social interactions), and how algorithms have been changed to encourage that. The bottom line for publishers and content creators is you need to find … [Read more...]
Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
The future of social media: 4 trends to watch in 2017
Predicting the future is a crap shoot at best. But the folks behind this years State of Social Media 2016 study have been at it for a while, and so far their track record has been pretty good, when viewed in hindsight. This year they surveyed 1,200 B2B and B2C businesses in the fall of 2016 for the results I’m going to note. You can get a full copy of the STATE OF SOCIAL MEDIA … [Read more...]
Choosing what NOT TO DO makes for powerful content marketing
Content marketing and social media are important, but let's face it, they can take a tremendous amount of time to produce and manage. You can't retrieve time once spent. Many of us get caught in an endless vortex of creating MORE content for MORE channels. We write a blog post here. Get some media coverage there. Post a photo to Instagram. Share some stuff on Facebook. … [Read more...]
Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I think I've cracked the code. It' all about igniting the second wave of sharing. For sure the initial reach is important, as is the number of influencers within that reach. … [Read more...]
