In February I had the good fortune to attend the Small Business BC annual awards ceremony, celebrating excellence in small business within the province of British Columbia. It’s always an inspiration to hear about new business ventures, and frankly to be in a room with so many people out there “making it happen.” I deliver monthly marketing workshops for Small Business BC, so I … [Read more...]
Customer relationship management in the age of social
Social media has upped the game of customer relationship management. Gone are the days when you would write a complaint letter and wait for a reply, or leave a frustrated message on an answering service, often to be forgotten or ignored. Those complaints were one to one. Today’s complaints are quite apt to reach one to millions. Social media and smart phones have put … [Read more...]
The rise of social search within APPS: The benefits and the threats
There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check these out!
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn't make the final top 10 cut, being on the shortlist with such awesome company was truly an honour. Do yourself a favour and check out this year's Top 10 list. There are several here I already follow, and a couple new ones I … [Read more...]
The secret sauce to social media storytelling
Humans are born storytellers. It's in our DNA. There's something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because social media has empowered the sharing and spreading of good stories. While that insight might not be new, how to do it well still eludes many brands. The key difference between … [Read more...]
