What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the countless blogs and other social media tools and apps … [Read more...]
How will Facebook’s new Timeline tell your story?
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing what is driving it, and how to best use the new … [Read more...]
Only 17% of businesses contribute to and monitor social media regularly
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media users post negative … [Read more...]
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Many business leaders I speak to greet the opportunity to create and manage another social media identity with the same anticipation as a root canal. They question the necessity of it and the time required. I’ve been watching with great interest the growth of Google+. At 90 million users (Jan 2012) they are still a far cry from Facebook’s 800 million users. Arguably … [Read more...]
Is it time to disrupt your industry?
Nobody enjoys a disruption, but it’s a fact of life. Kids ask to be picked up in the middle of a great movie. Meetings are scheduled right when you’re actually being productive. And occasionally competitors or a new technology turn an industry on its ear. Increasingly competition is coming from outside your industry, or influenced by technology that changes your industry. … [Read more...]
