2012 Social Media Marketing Industry Report results

Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights?


1. The top question marketers still want answered: How do I measure the effect of social media on my business?

2. The top benefits of using social media: 85% use it to increase exposure (the #1 benefit), 69% said it increased traffic, 65% use it to provide marketplace insights.

3. The top 5 social media tools being used: Facebook, Twitter, LindedIn, blogs, Youtube (in that order).

4. The amount of time being spent on social media: 59% said they use social media 6 or more hours per week. 33% said they invest 11 or more hours per week.

5. The social media tool marketers want to learn more about: Google +, introduced in late 2011, and currently used by 40% of marketers was a significant insight here with 70% saying they want to learn more about how to use Google + in their marketing efforts.

There’s tons more insights, including correlations of time spent and benefits realized, as well as drill down information for businesses using social media specifically in a B2B or B2C application. Download the entire report for yourself here.

It’s available for FREE until April 19, 2012.


Mary Charleson

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