I put out an article a couple weeks ago titled, “Are you a slave to social media?” Evidently it struck a chord, since it was my most highly shared and Tweeted piece this year. It also earned me an invitation to contribute to Social Media Impact, the top trusted social media news site out of the US http://socialmediaimpact.com/slave-social-media/. So I thought we’d follow up on … [Read more...]
Five steps to fuel word of mouth: Learning from Tim Horton’s recruitment pop-up store
Suppose you need to get the word out about something, don’t have a huge media budget, and you want to stand out from competitors. Sound familiar? It’s a challenge that pretty much every business has faced, but now, more than any other time in recent history, we actually have the tools to accomplish it. Enter social media, the increasing popularity of photo and video share … [Read more...]
Fashion versus style is like social media versus email
Fashion forever tells us to do what other people are supposedly doing: favouring certain colours, cuts and lengths for the season. Style tells us to use what flatters our personal figures - those few pieces of clothing or furniture that we're perpetually drawn to and consider drop-dead good-looking regardless of current favorites. Fashion comes and goes. Style is … [Read more...]
Drones, sharing economy delivery & revamped postal services: Distribution experiences disruption
The internet has offered a revolutionary way to promote and sell online globally, but at the end of the day, unless you’re selling something that can be digitized, it still needs to be delivered. As yet, Samantha can’t wiggle her nose and teleport it across the ether. Apologies for the age specific pop culture reference, but I just experienced a Bewitched moment! The … [Read more...]
Achieving authenticity: What can your marketing learn from a misfit vegetable?
This week I'm looking at authenticity. Initially I'm going to introduce you to a cool campaign out of France utilizing authenticity in food marketing, but we'll end by contemplating a grander application of authenticity and what you really stand for, in your branding and positioning. Really, should your strawberries have cosmetic enhancement and look like they are fresh out … [Read more...]
