Fashion forever tells us to do what other people are supposedly doing: favouring certain colours, cuts and lengths for the season. Style tells us to use what flatters our personal figures - those few pieces of clothing or furniture that we're perpetually drawn to and consider drop-dead good-looking regardless of current favorites. Fashion comes and goes. Style is … [Read more...]
Drones, sharing economy delivery & revamped postal services: Distribution experiences disruption
The internet has offered a revolutionary way to promote and sell online globally, but at the end of the day, unless you’re selling something that can be digitized, it still needs to be delivered. As yet, Samantha can’t wiggle her nose and teleport it across the ether. Apologies for the age specific pop culture reference, but I just experienced a Bewitched moment! The … [Read more...]
Achieving authenticity: What can your marketing learn from a misfit vegetable?
This week I'm looking at authenticity. Initially I'm going to introduce you to a cool campaign out of France utilizing authenticity in food marketing, but we'll end by contemplating a grander application of authenticity and what you really stand for, in your branding and positioning. Really, should your strawberries have cosmetic enhancement and look like they are fresh out … [Read more...]
Opportunities in the sharing economy
Sharing, it's a hard concept for some to grasp, particularly when our society has been driven by acquisition and ownership as a demonstration of success. I'll admit freely that as an only child (albeit with cousins by the dozens that often made me feel like a sibling), I didn't get schooled early on sibling rivalry and sharing. Thank goodness my own kids, a little over 3 years … [Read more...]
When marketing goes to pot!
Perhaps only from the perspective of the left-coast of Canada could come marijuana infused marketing. Yes, marketing that has gone to pot – literally. No I haven’t lost my mind. Trust me, there will be a marketing lesson in here at the end… Last week I picked up a tweet from @HiddenWeedYVR. It came via @VancityBuzz which I follow. It noted how someone was hiding bags of … [Read more...]
