Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be such a hit? I have to say for a post I rattled off quite quickly, desperately in need of a recharge myself, it was lovely to see I was not alone in my need to disconnect and … [Read more...]
Driving your website with solid metrics and measurement
Back in the day I used to own a 1977 Monte Carlo. It was “light buckskin” and had been my Mom’s car, a pretty hot ride in its day. In fact it’s what I originally drove west with all my worldly possessions in tow, when I moved to Vancouver in 1987. An 8-cylinder gas-guzzler with swivel bucket seats, it went like the clappers, and was fueled as much on a hope and a prayer, as it … [Read more...]
Distribution disruption: Marketing lessons from Amazon and Whole Foods
This morning Amazon announced the acquisition of Whole Foods – likely THE MOST disruptive marketing industry news of the year. Frankly, despite trying to refrain from using this word in my vocabulary these days, this news is HUGE. First the facts: Amazon has purchased Whole Foods, a chain specializing in natural and organic foods in Canada, the US and the UK, for $13.7 … [Read more...]
Plan, be present and expect serendipity
This Wednesday I am off to Social Media Marketing World in San Diego. It’s my first time attending, and I’m pretty excited to learn lots and connect with industry leaders at this very large conference attracting guests and speakers from all over the world. I have attended, and spoken at, many conferences over the years, and always found that preparation is key. It’s … [Read more...]
Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check these out!
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn't make the final top 10 cut, being on the shortlist with such awesome company was truly an honour. Do yourself a favour and check out this year's Top 10 list. There are several here I already follow, and a couple new ones I … [Read more...]
