Humans are born storytellers. It's in our DNA. There's something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because social media has empowered the sharing and spreading of good stories. While that insight might not be new, how to do it well still eludes many brands. The key difference between … [Read more...]
Values-based marketing: a 2017 trend to watch
So much of what is going on politically in the US and beyond is at its core, based on values. On one side are values wishing to restore prosperity through nationalism and "America first" attitudes which have come with a dearth of clarity on measures and actions on how people will be treated to execute that plan. On the other side are values of compassion, diversity and … [Read more...]
Get real. Great brands have personality.
Have you ever been told to "get real?" According to the urban dictionary, "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you’re living in a fantasy world." Envision for a moment "get real" rolling off the lips of a surely teen just told to clean the bathroom and retrieve a month's supply of spoons and bowls currently … [Read more...]
The future of social media: 4 trends to watch in 2017
Predicting the future is a crap shoot at best. But the folks behind this years State of Social Media 2016 study have been at it for a while, and so far their track record has been pretty good, when viewed in hindsight. This year they surveyed 1,200 B2B and B2C businesses in the fall of 2016 for the results I’m going to note. You can get a full copy of the STATE OF SOCIAL MEDIA … [Read more...]
5 Reasons why brands GET DUMPED online
A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
