Think back to your childhood and the utter delight of imagining buried treasure. Treasures have a story and a historical connection to the past, perhaps that’s why their promise holds such intrigue. Now imagine having a business as a full time treasure hunter. That’s exactly what Chris Turner, The Ring Finder (www.theringfinders.com) does. I met Chris at Grouse Mountain … [Read more...]
Defining your niche, knowing your target market, having competitive advantage
This is a little shameless self promotion for some marketing seminars I do for Small Business BC. Interviewed here on TV for BCIT Magazine, I discuss a few top of mind pointers for entrepreneurs just starting out. Link to interview here - http://www.youtube.com/watch?v=-S2-slp9Ctg These seminars are held roughly once every 1-2 months. The next Small Business BC … [Read more...]
Look out Google – here comes Apple! Again.
There has been a lot of excitement over the iPhone 5 recently. Frankly, the dark horse story is not the phone, but a feature that has been built in that replaces Google Maps. What Apple has done in launching Apple Maps with the latest iOS6 running on the iPhone 5 is an astute, intelligent and pre-emptive move. Not withstanding the fact that Apple Maps have had some wrinkles … [Read more...]
The CHEMISTRY of great story telling
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year delayed learning outcome could. I realized in that … [Read more...]
2012 Social Media Marketing Industry Report results
Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights? 1. The top question marketers still want answered: How do I measure the effect of social media on my business? 2. The top benefits of using social media: 85% use it to increase exposure (the #1 benefit), 69% said it … [Read more...]
