This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and broadcast media, we assign a price value equivalent to what it would cost to purchase the space or time in the media. An accepted industry standard estimate is to then apply a multiplier of … [Read more...]
Could less actually equal MORE?
Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and packed what remaining treasures they have off to Spain. Their plan is to buy a villa by the ocean in southern Spain and run an AirBNB on the side. It’s a major shift of plans for her, a … [Read more...]
Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. Your killer pitch Hello _____ (insert producer/reporter name here) I … [Read more...]
Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you happen to have missed last week, you can now read it on my blog HERE. The email subject line of your pitch to media is your secret weapon. Here’s why: 1. Reporters are on the … [Read more...]
Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
