Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be that many are both anxious and excited about the changes unfolding. … [Read more...]
Starbucks moves ‘beyond coffee’ with new logo
Today Starbucks CEO Howard Schultz announced a new logo for the company. Noticeably absent are the words "Starbucks coffee." In fact there are no words at all - just the simplistic siren mermaid graphic in green within a circle. It perhaps signals a move not unlike when Apple Computers became just Apple. That simplification signaled a move beyond computers. This too seems to … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
Are you unsocial by being so social?
The new shiny toy gets all the hype. It’s the one that gets talked about, wished for and idolized. It promises to be better, stronger and faster. It replaces those before it in the glance that it takes to rip the paper from its cover. Many shiny toys of Christmas past are still with us. Some with 50-year staying power like Barbie, never really having fallen far from favour. … [Read more...]
Will the tablet change your business?
Take one tablet daily and call your doctor if your condition doesn't improve. That's the advice we're accustomed to receiving when taking medication. But it would seem that both consumers and businesses are in a quest for help with what ails them these days, judging by the uptake of the tablet - also known as the Apple iPad, Blackberry Playbook, HP Slate and the Google Android … [Read more...]
