There has been a lot of excitement over the iPhone 5 recently. Frankly, the dark horse story is not the phone, but a feature that has been built in that replaces Google Maps. What Apple has done in launching Apple Maps with the latest iOS6 running on the iPhone 5 is an astute, intelligent and pre-emptive move. Not withstanding the fact that Apple Maps have had some wrinkles … [Read more...]
The Machiavellian Mad Men have left the building
For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could ever be anyone in control of the message … [Read more...]
BCAMA Vision Conference – Wed, May 23, 2012
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it's 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is "Liquid Content". Liquid content is about creating messages that spread quickly … [Read more...]
The little sign that could
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and now sits vacant waiting new tenants willing to … [Read more...]
The CHEMISTRY of great story telling
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year delayed learning outcome could. I realized in that … [Read more...]
