A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
Great brands always have a story
Branding is about more then image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a story. I was reminded of that last week while in Ontario cottage country visiting relatives and friends before returning to Toronto for some business meetings. I'm going to go out on a limb and guess many reading this … [Read more...]
Facebook Live: Video broadcasting live heats up marketing space
This week, I'm continuing on the video theme with a look at the new "Facebook Live" video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday morning to my son using Facebook Live to watch a live broadcast of the longboarding Top Speed Challenge being held in Quebec that weekend. It was pretty cool to see a demo of how … [Read more...]
Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I think I've cracked the code. It' all about igniting the second wave of sharing. For sure the initial reach is important, as is the number of influencers within that reach. … [Read more...]
