In 1964 a student at the University of California Berkeley named Jack Weinberg coined the immortal phrase, "Don't trust anyone over 30." When he invoked that sentiment in 1964, Mr. Weinberg was a civil rights activist frustrated by bureaucratic inaction. Yet today, curiously that line still exists, in particular with respect to technology. I call it the 35-divide. My company … [Read more...]
Marketing faces a year of major changes in 2010
5 predictions for marketing in 2010: 1. Digital will continue grow. It hardly seems to be going out on a limb to forecast that one; however, the degree to which it will take over our lives will be considerable. Marketing is a lagging indicator. Forrester Research estimates our TV viewing at 35% of entertainment time. Currently 31% of marketing budgets are spent on TV. … [Read more...]
Mobile media – the new frontier
The Federal Government has allowed Globalive Wireless to become the countries newest cell phone company. Significant in that this move breaks from the previous ruling to prohibit foreign owned companies from setting up shop here. Previously Telus, Rogers and Bell had it pretty much sewn up. Clearly, this signals a move to increased competition. Expect more. Apple recently … [Read more...]
Word of mouth, mouse and mobile
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s first walk on the moon and Paul Henderson’s goal I watched with … [Read more...]
Causing social change by making it fun
Check out this #1 viewed Youtube video for the week ending Oct 30, 2009 with 2.5 million views. volkswagon_funtheory1 It's a great viral campaign sponsored by Volkswagon, Sweden. The video leads viewers to the website: www.thefuntheory.com where you can learn about a contest they are sponsoring to get people to submit ideas on how to cause social change by … [Read more...]
