One of the presentations I am often asked to do is “Think Like a Media Mogul: How to manage multiple channels and create content that positions your brand." It seems to resonate with business owners and marketing managers who struggle with how to leverage smaller marketing budgets to get more visibility and clout. With special thanks to NYIT (New York Institute of … [Read more...]
How #WestJetChristmas Miracle 2015 earns authenticity in the jaded airline space
Leading brands know who they are, and more importantly who they ARE NOT. They are conscious of what matches their style and resonates with their audience. They find authenticity in the space that they occupy. Westjet is one of those brands. Westjet has been doing the Christmas miracle since 2012, an annual feel good campaign of sorts, that spreads good cheer in their … [Read more...]
10 reasons why “Sid and Nate: Drive thru rookies” went viral
This week Tim Hortons uploaded a series of commercials to Youtube featuring Nova Scotia hometown boys, Sidney Crosby and Nate MacKinnon serving up coffee at the Dartmouth Tim Hortons Drive Thru. The stunt was called "Sid and Nate: Drive Thru rookie". The pair bumble their way through orders, charmed surprised patrons, and peppered their speech with just enough "sorry's" to make … [Read more...]
Social media: Are all animals created equal, or are some more equal than others?
For anyone who read George Orwell's 1949 book Animal Farm, you'll likely recall this telling quote: "All animals are created equal, but some animals are more equal than others." This politically fueled satire featured animals organizing their farm and occupants not unlike a state and its people. The eventual downfall of the system rife with alliances and greed pointedly was … [Read more...]
Content marketing is hot, but is it time to kick a few platforms to the curb?
Pass the Louisiana Hot Sauce, cayenne pepper or Tabasco. “Content marketing” is hot. The Content Marketing Institute (yes, there is now an institute devoted to the study of this thing that didn’t exist a couple years ago, that we all now need), defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and … [Read more...]
