SOS is an international code signal of extreme distress used especially by ships at sea. But the SOS I want to talk about here is "Shiny Object Syndrome" in particular as it relates to our limited attention spans, constant interruptions, the need to chase down endless links online, monitor social media push notifications, and in general spending our days multi tasking in … [Read more...]
What Iceland and Sweden can teach us about social media marketing: Trust & authenticity
Trust and authenticity. You can’t buy it. You just have to earn it. And the only way to earn it is through being yourself and not hiding behind corporate speak or bureaucracy. That can be a challenge for some companies as they grow and figure out how to manage their message online using social media. Enter Iceland and Sweden. Arguably, they aren’t corporations, but they … [Read more...]
You live or die by your database: 10 ways to grow your list
Businesses live and die by their database and how it is used to communicate with and serve customers. Your database is a lifeline. And your list is like a marriage. Any day you’re not feeding and growing your list is a day you’re losing it. The key is to have a mindset of service and value. Companies need to serve the people on their list and spend time answering this key … [Read more...]
10 Reasons Why #DeadraccoonTO Became a National News Story in One Day
On July 9 a raccoon died in Toronto. By July 10 it was national and international news, which begs the question - why? And more importantly, if you're in marketing - how? Although it's unlikely, for those that missed the story, a report of a dead raccoon was called into Toronto City Animal Services the morning of July 9th, and despite a timely initial response, … [Read more...]
Triple threat media: Earned, pushed & paid
Media for our marketing efforts really fall into 3 buckets. I call them your triple threat if you get the combo right. The 3 buckets are: earned, pushed and paid. Earned media: We don't pay for this media and we have little actual execution control over it, but we can certainly influence how it is attained. Earned media can come in the form of an article … [Read more...]
