This week I’m sharing with you the results of a little video experiment I’ve been doing. I have written recently about using video to be more human at scale, and how video was being favored in social media algorithms. Over the last five weeks I have been doing a Facebook live video on Friday’s to tell about the content that would be coming out in the weekend newsletter. The … [Read more...]
Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting to want to just stuff the Jeannie back in the bottle and revert to a simpler time. The 19:30 ratio According to the US Department of Labor, on average we spend 19 minutes per … [Read more...]
Video across platforms: live, linked or native?
Last week I shared some important update information about Facebook. In particular how it has recently gone from a platform of DISCOVERY (helping people find relevant content) to a platform of CONNECTION (facilitating meaningful social interactions), and how algorithms have been changed to encourage that. The bottom line for publishers and content creators is you need to find … [Read more...]
How to respond to Facebook changes? Be human on scale.
While I’ve got tons of stuff to share from SMMW18 in the coming weeks, this week I’m looking only at Facebook. A lot of people and businesses are on the platform, and recent changes will dramatically impact how you use it in 2018 and beyond. What has changed? Facebook changed their goal in late January from “helping people find relevant content” to “helping form … [Read more...]
Facebook algorithm changes: 10 things you need to know in response
You’ve have no doubt heard something of the latest Facebook announcement that will significantly change the algorithms in how content is delivered to your feed. The changes are being made in the face of two threats to their business model. They need to respond to fake news being spread on their platform with the use of highly sophisticated bots, in addition to just plain … [Read more...]
