This weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on the platform. But even if you’re NOT in Canada, this is still of great interest since the pilot feature, only available only in Canada right now, will be rolled out globally later in 2018. You can get the inside edge NOW. In … [Read more...]
Building media equity as an owner
Sometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they do after all own the place. You are simply paying the privilege of staying there. But it can appear mean spirited to have the rules of your tenancy change if you’ve been there a long time, have … [Read more...]
Be real: Leveraging content and relationships on social media
In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
The secret sauce to social media storytelling
Humans are born storytellers. It's in our DNA. There's something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because social media has empowered the sharing and spreading of good stories. While that insight might not be new, how to do it well still eludes many brands. The key difference between … [Read more...]
Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
