We likely all remember this classic scene from Lady and the Tramp. It's an iconic image of love and sharing. Wouldn't it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your stuff. Here's a big hint: It's not about you, it's about THEM! In my … [Read more...]
The Beardo and the Beermo. Social media success from Canada, eh?
Some of us are counting down the days until the end of November when the faces of Movember men are replaced by the clean-shaven. For those lamenting the passing of this hairy month, you may find solstice in the Canadian made Beardo or Beermo courtesy of http://www.beardowear.ca/ The brainchild of Jeff Phillips, a snowboarder who found his face frozen atop Whistler … [Read more...]
Sam Sung a specialist for Apple?
Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it. And for good reason. Could there be anything more entertaining than imagining that Sam Sung "Samsung" is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a specialist for their products. When I first saw … [Read more...]
What’s your summertime blue ocean strategy?
While casting about on the beautiful Pacific Northwest waters of the Sunshine Coast recently I found myself reflecting on my personal “blue ocean strategy.” In marketing terms, a blue ocean strategy is when a business pursues a new product or new market, essentially playing in open water with few competitors, while others battle it out in the “red ocean” where competitive … [Read more...]
2012 Social Media Marketing Industry Report results
Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights? 1. The top question marketers still want answered: How do I measure the effect of social media on my business? 2. The top benefits of using social media: 85% use it to increase exposure (the #1 benefit), 69% said it … [Read more...]
