This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and broadcast media, we assign a price value equivalent to what it would cost to purchase the space or time in the media. An accepted industry standard estimate is to then apply a multiplier of … [Read more...]
Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you happen to have missed last week, you can now read it on my blog HERE. The email subject line of your pitch to media is your secret weapon. Here’s why: 1. Reporters are on the … [Read more...]
Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar's of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned media is publicity from a third party. It's when your newspaper does a feature on your business, or you are interviewed on TV or radio. This post is a case study on how to … [Read more...]
Are you channel surfing or tuning in?
Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
