I’m a big advocate of content marketing to fuel SEO and build an audience around your brand. But I am often asked, “How do you come up with ideas for each week?” and “Where do you find the time to produce the content?” The answer to the second question is easy, but takes dedication. I schedule it. I try to reserve Friday morning for writing, and guard it in my schedule. … [Read more...]
Creating content takes commitment and consistency
Audience first marketing is all about the notion of building a loyal audience first through content creation and sharing, before actually ever having a business. The piece I wrote about this was widely shared recently. If you happen to have missed it, here's a link. Once you have an intimate knowledge of the audience needs and wants, you have an incredible opportunity to sell … [Read more...]
Consistently Awesome Content Marketing: Three questions to ask before you post
Do you sometimes reach the end of the day, frazzled at all the bits of information and content you’ve been consuming? From laughing at a hapless skier take daily crashes full send on Jerry of the Day to The Daily SKIMM for an entertaining update of quick read headlines and news, to industry newsletters, and shared content from select leaders I follow, it can be hard to keep … [Read more...]
From creeks, to rivers to the ocean: Growing your audience through communication channels
I was walking my dog the other morning along Mosquito Creek, and in a very ambitious circle route we ended up along the Capilano River, and finally out to the Pacific Ocean. As is often the case on dog walks, the inspiration for blog and newsletter content hits. Specifically this week, on how we need to grow our communication channels from creeks, to rivers, which then lead to … [Read more...]
Earned media versus “going native” in the age of “snack and share” news
Knowing how to earn media, and how and when to “pay to play” in this new "snack and share" mobile news model, is going to be critically important for marketers and public relations people. This week I look at how things are changing, trends and numbers, what publishers look for in terms of sharable earned media content, and what native advertising actually is, and how it is … [Read more...]
