The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: it's not that I'm THAT popular, but the gatherings that have been … [Read more...]
Social media and The Age of Conversation
The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full control with traditional media, consumers now interact … [Read more...]
5 emerging themes in a down economy
Dow drops 20% in the last week! GM stock sinks 31%! TSX posts biggest weekly loss in 30 years! Economists expect crisis to deepen! These attention grabbing headlines out of the US and here at home can make focusing on business in Canada pretty unnerving. Although we're undoubtedly in better shape than our brethren south of the border, our economies are inextricably linked. … [Read more...]
Sins, staples and small pleasures
It's official south of the boarder, and likely to touch down in Canada at some point in the future. The "R-word" has landed. In recessions our purchase habits go astray. In an economy build on buying stuff, that can cause havoc. Especially an economy where many purchases straddle the line between unnecessary and totally unnecessary. The trick for marketers is to acknowledge … [Read more...]
