The recently promoted Molson Canadian 8-pack packaging is clearly a BC long weekend up sell. Or is it? Without a 6-pack in sight (likely strategically removed), I had no option but to buy 8 if I wanted something less than 12. Initially I was a little put off, suspecting it was a clever ploy to get consumers to actually buy more, and by default increase their net profit. But … [Read more...]
Drink & Drive Website Design Theory
Now before you think I’ve completely lost my mind, advocating irresponsible behaviour could somehow be linked to good design, the headline link will be forthcoming. Stick with me here. This will not irritate MADD. A fellow entrepreneur friend of mine recently posted to Facebook her frustration in selecting and working with a good website designer. A topic of great interest, … [Read more...]
Who tips better – men or women?
I conducted an interesting experiment on my Facebook page recently. While at a great little coffee shop in West Vancouver called Bean Around the World, I noticed a very clever initiative by staff to get tips. Here's the image: I posted this photo to Facebook and took a VERY unofficial pole of my friends there to see who they thought tips the most. I promised to post a … [Read more...]
Dove Real Beauty Sketches: a campaign or a movement?
I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images created side be side, and asked to … [Read more...]
Newspapers in 2013: Not dead, just different
As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time spent with the publication has … [Read more...]
