Psst! I’ve got some secrets to share. We're going to explore the idea of secrecy and limiting access as a marketing ploy to increase demand and sales. “Please don’t tell,” or PDT to regulars, is a secret cocktail bar in New York City. While it’s a lot less hidden these days due to the “secret” word getting out, the concept is unique and certainly word of mouth worthy. … [Read more...]
Dollar Shave Club’s Irreverent F***ING Great ad
It’s officially “Movember” and the start of that month when strange outcroppings pop up on the upper lip of males, all for a good cause – raising awareness for cancer research. It can be a tough road for some follicle challenged guys, and even tougher for the partners of those blessed with abundant facial growth abilities. The only thing for certain is the likelihood … [Read more...]
Lays “Do Us a Flavour ” insiders story + how CapU students hijacked Green Men publicity
I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
The 8-pack long weekend promo
The recently promoted Molson Canadian 8-pack packaging is clearly a BC long weekend up sell. Or is it? Without a 6-pack in sight (likely strategically removed), I had no option but to buy 8 if I wanted something less than 12. Initially I was a little put off, suspecting it was a clever ploy to get consumers to actually buy more, and by default increase their net profit. But … [Read more...]
