I’ll admit it, I’m a sucker for sentimental. With only a slight guilty conscience I will readily confess to harboring my kid’s kindergarten works of art, old letters from friends, and photo albums filled with childhood memories in treasured locations throughout my house. I’ll also readily admit to being a sucker for history. I was that weird kid in high school who actually … [Read more...]
Branding with emotion and giving presence this holiday season
Two much-loved global brands (with Canadian roots), Westjet and Lululemon, take the spirit of the season awards this week for marketing initiatives that stand out in a month traditionally fueled with excess and consumption madness. Hot on the heels of Black Friday and Cyber Monday comes Lululemon’s holiday campaign “Give presence,” as well as the third in a trilogy from … [Read more...]
5 Reasons why a picture is now worth 10,000 words
They used to say that a picture is worth a thousand words. Now it’s worth at least 10,000 words and perhaps more. Here’s why: In a world of ready access to visuals with the prevalence of smart phones and easy to use photo editing software, combined with social media platforms that enable and encourage sharing, one photo can easily reach 10,000 viewers even if it is only … [Read more...]
Five steps to fuel word of mouth: Learning from Tim Horton’s recruitment pop-up store
Suppose you need to get the word out about something, don’t have a huge media budget, and you want to stand out from competitors. Sound familiar? It’s a challenge that pretty much every business has faced, but now, more than any other time in recent history, we actually have the tools to accomplish it. Enter social media, the increasing popularity of photo and video share … [Read more...]
iKea’s iBook Book – Brilliant marketing
Amidst the marketing flurry around the latest announcement from Apple about their much-anticipated iPhone 6 and wearable technology, comes a brilliantly timed piece of marketing from Ikea. In a world of high-tech, sometimes going low-tech or no-tech is the way to stand out. With my tongue firmly planted in my cheek, I’d like to acknowledge how Ikea has taken a “page from … [Read more...]
