You live or die by your database. Someone way smarter then me once said this, and it has stuck with me over the years. We all know that making connections count. It's how business gets done. The bigger your circle of connections, generally the bigger your circle of influence, and by default the bigger your potential circle of sales and success. In business nothing happens … [Read more...]
Dove’s “choose beautiful” campaign reinforces commitment to long term strategy
Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week Dove launched another iteration of their "real beauty" campaign with #ChooseBeautiful, a global experiment spanning San Francisco, Shanghai, Delhi, London and Sao Paulo featuring … [Read more...]
5 Super Bowl spots that deserve acolades for creative or strategy
Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
2014 Top 10 Marketing Wall of Fame & Wall of Shame
I was inspired to pull some thoughts together on this when I was approached by a producer at CBC TV to add a Vancouver spin to a national "Marketing Fails 2014" piece they were airing by Dianne Buckner. If you'd like to view that segment, which aired Dec 29, 2014 you can link to it here. CBC Vancouver Marketing Fails 2014: Rene Filiponne interviews marketing strategist, … [Read more...]
Christmas ads and the power of storytelling
I’ll admit it, I’m a sucker for sentimental. With only a slight guilty conscience I will readily confess to harboring my kid’s kindergarten works of art, old letters from friends, and photo albums filled with childhood memories in treasured locations throughout my house. I’ll also readily admit to being a sucker for history. I was that weird kid in high school who actually … [Read more...]
